No content, high bounce rate – Solution.

Hi,

 

 

I know some people just want to boost the page count of their websites just to get listed more on google or other search engines.

This has become a more widespread action where in fact as a company which lists and promotes over 10000 websites on the web, on many cases we get a long human description and title for a really empty page.

My tip is, whenever creating a  new page – try to take the visitors point of view, if your page title and description  says you are going giving information on how to purchase an item – then give the information to the user, or the bounce rate of your sites will be more than 60% (bounce rate means that people are getting to your page – but leaving either fast or without entering any other pages or making new requests to the server – the definition depends on your analytics software)

Usually you’ll want to keep up your bounce rate bellow 40%, if your site needs revenue you might want to try out new layouts with extra banners, but keep an eye on the bounce rate in a daily basis (this can be done in a program such as google analytics – which is totally free to use and install).

Creating multiple and tons of empty pages for the sole purpose of spreading keywords and different URLs through the web – will get you into even more trouble. Lately I have seen after tracking a big site which probably out of a development bugs created about 500 pages for every 1 real page the administrator composed that this site was actually thrown out of the biggest search engine in the world in a metter of weeks, after the site has more than a million pages listed in search engines.

After checking out with the admin who tried to do modifications to the site, it seems like it was unfixable and basically made the site  loose most of it’s search traffic.

What can you do?

Writing  content isn’t that hard, try writing about the things you like doing or spending you time on. For me  web development, games and movies are the things I really like to write about.

Test your self and for 10 days write about a different topic each day – then choose the topic which felt the most natural to write about and continue and elaborate on that.

I hate writing, I tried everything

If you really tried writing for 10 days and it didn’t feel like something you could keep on doing, I’d suggest to hire someone. There are many content writers out there who’ll be glad to take some cents from you for a couple of HTML / TXT pages and topics you tell them to write about.

DONT CHOOSE THIS SOLUTION UNLESS YOU FIGURE OUT THE BUSINESS MODEL FIRST.

I have wrote this sentence in all caps, since this is the main reason why many businesses fail – money can be thrown away really fast in these areas. for example if you hire someone and you have a daily 3-5 articles to write task, you might be paying a large sum of money to that company at the end of the month, when thinking business oriented – you’ll probably won’t cash out the revenue at that time – the money will either be payed to you from other companies or credit companies at +30 / + 15 rates.

Always figure out the numbers and the math behind the business actions you take – before getting into such a service, I have personally seen many people sell or  expire their domain because they couldn’t even afford the domain renew due to lack of cash flow.

Have a great weekend,